Finance Globe

U.S. financial and economic topics from several finance writers.
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Before you Start a Business, Create a Marketing Plan

Are you getting ready to start a business? Regardless of the industry, you should realize the importance of a sound marketing plan. Without this, you could find yourself stuck in a rut for quite some time.

Here are several reasons why you need to create a marketing plan:

1. It will help you land your first clients. As a new business, there is nothing more important than a fast start. Your marketing plan will go a long way in determining how much success you have in the early days.

2. To continue to grow. It is one thing to land a few clients to get your business on solid ground. It is another thing entirely to continue with this growth, month in and month out. Your marketing plan should afford you the opportunity to generate new business on a regular basis.

3. To stay organized. With so much going on around you, it is only natural to get off course from time to time. Think about it this way: while marketing is important, there are other tasks that will require your attention as well. When you have a plan in place, it is easier to stay organized. This ensures that you continue to market your company, even when you get bogged down with other responsibilities.

Before you ever open your door for business it is essential to create a comprehensive marketing plan. This may sound like a challenge, but it is something you cannot afford to overlook.

Final tip: your marketing plan will change over time. Don’t be shy about making adjustments and experimenting with new strategies.

Now do you understand the importance of creating a marketing plan before your first day of business? The benefits may be hard to see right now, but over time you will look back and realize that this was a great decision.
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Monday, 18 November 2019

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